>> Wednesday, September 30, 2009
From an article on Travel Video News:
As a demonstration of its commitment to environmental conservation, Mexico’s Riviera Maya has launched the Mesoamerican Tourism Reef Initiative (MARTI) to help protect the beautiful and unique flora and fauna in the area surrounding the Northern Hemisphere’s largest coral reef.
The initiative unites tourism service providers such as hotels, tourism developers, tour companies and cruise lines with civil and governmental organizations to develop and implement initiatives in favor of the environment in general and the area surrounding the Mesoamerican Reef in particular.
Created by the Conservation International Coral Reef Alliance and the local environmental organization Amigos de Sian Ka’an in conjunction with the Riviera Maya Hotel Association, the initiative aims to promote environmental best practices, further the responsible use of natural resources and foster a culture of environmental sustainability among business owners, hotel operators and even guests. The alliance is the only one of its kind in the area surrounding the Mesoamerican Reef.